Sauna Water is a wellness beverage company that celebrates
the natural & calming experiences of sauna culture.
Sauna Water was founded in 2023 as a collaboration between Portage Brewing Company and Cedar & Stone Sauna. Born from a shared love of sauna, nordic design, and sharing elevated experiences - Sauna Water was born.
As the brand reached more sauna benches across the country and gained momentum in the Midwest, it became clear that Sauna Water needed dedicated focus to scale the brand further. In 2025, Jeff Vondenkamp (of Portage) acquired the brand to bring the full intention and resources required to scale the vision.
Today, Sauna Water can be found online and in over 320 stores across 17 states.
To recover and reconnect with our need to be nature.
To pull us from the stress and chaos.
To turn hydration into a moment of presence.
There's no question that our modern world continues to become more distanced from our evolutionary design. With each technological advancement, life gets a bit more comfortable, and our biology moves further from our natural state. A slow void continues to build between the calm and chaos in our lives.
For us, the ritual of sauna and the culture that surrounds it has always been about unlocking our ability to reconnect with nature, wellness, and community. A break for the hustle. Through the cycle of hot and cold, we find our truest potential - giving way to physical, mental, and emotional tools that we might have never accessed if it weren’t for this practice. Tools that continue to perpetually improve our daily lives.
Sauna Water is a culmination of our creative curiosity, the thermic cycle, and our basic need to be nature. By designing products around various the sauna experiences and cultures, we can expand our circles hot, cold, and rehydration. Cheers, friends.
- Jeff Vondenkamp, Founder